March 2nd 2020

Lesson 4.5-6: Measuring and Evaluating Public Opinion Data

Enduring Understanding:

Public opinion is measured through scientific polling, and the results of public opinion polls influence public policies and institutions.

Learning Objectives:

Describe the elements of a scientific poll.

Explain the quality and credibility of claims based on public opinion data.

Essential Knowledge:

Public opinion data that can impact elections and policy debates is affected by such scientific polling types and methods as:

  • Type of poll (opinion polls, benchmark or tracking polls, entrance and exit polls) 
  • Sampling techniques, identification of respondents, mass survey or focus group, sampling error
  • Type and format of questions
The relationship between scientific polling and elections and policy debates is affected by the: 
  • Importance of public opinion as a source of political influence in a given election or policy debate
  • Reliability and veracity of public opinion data

Debrief 4.4:

Describe the role that "compromise" played at the Constitutional Convention in a well written paragraph.  Make sure to include the following ideas (not in any particular order)...
  • The Great Compromise
  • The 3/5ths Compromise
  • The Bill of Rights
  • The Electoral College

Activity #1: 

Click here for the NOTES

Activity #2: Article over Conservative vs. Liberal Ideologies

Before you read, write a statement that defines the difference between "Liberals" and "Conservatives." 

Then, create a T-Chart that has Liberals and Conservatives listed at the top.  Then list 5 issues that you care a lot about to go on your T-Chart.

Read the article and fill in your T-Chart as you read.

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