February 25th 2020

Lesson 4.5-6: Measuring and Evaluating Public Opinion Data

Enduring Understanding:

Public opinion is measured through scientific polling, and the results of public opinion polls influence public policies and institutions.

Learning Objectives:

Describe the elements of a scientific poll.

Explain the quality and credibility of claims based on public opinion data.

Essential Knowledge:

Public opinion data that can impact elections and policy debates is affected by such scientific polling types and methods as:

  • Type of poll (opinion polls, benchmark or tracking polls, entrance and exit polls) 
  • Sampling techniques, identification of respondents, mass survey or focus group, sampling error
  • Type and format of questions
The relationship between scientific polling and elections and policy debates is affected by the: §
  • Importance of public opinion as a source of political influence in a given election or policy debate
  • Reliability and veracity of public opinion data

Debrief 4.3: Unit One Review

In class we will review the Madisonian System, then answer the following questions...
  1. How did the Madisonian System demonstrate the principle of Separation of Powers?
  2. What are the Checks and Balances that exist within the Madisonian System
  3. How does this system reflect the main arguments of Federalist 10 and 51?

Activity #1: TIP-C to learn about Voter Behavior...

For each of the following charts complete a TIP-C analysis in your notebooks.  Make sure to highlight or underline the C(onclusion) for each one; this is the important learning target for the lesson...

NUMBER ONE
NUMBER TWO
NUMBER THREE

Activity #2:  Notes over Polling...

Click here for the NOTES

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